Email Marketing is a great way to promote your company and keep in touch with your current and potential customers. It can help raise brand awareness and promote your products. Over 4 billion people worldwide use email and email marketing is a fast and easy way to increase awareness and sales. It will also draw people to your website and increase your Search Engine Optimization.
Search Engine Optiomization (SEO) is the process of improving the quality and quantity of website traffice to your website. Search engines - Google, Yahoo, DuckDuckGo, Bing and others constanty use internet bots to "crawl" your website indexing the content on your website. Each seach engine has it's own algorithim that will generate a list of webpages that show up when a user types in a search word or phrase.